Who is bigger - Big brother or your Father?

'Big Brother' is in the news again, this time it's the Australian version of the popular show. Emma Cornell, one of the contestant, is kept in dark about her father's demise. Her father was long suffering from Cancer. The show officials have cleared themselves by saying this issue was discussed before she was shut out from the world. If that's the case then I wonder what is more important in life - winning a silly reality show or attending your father's burial.